Content marketing jobs come in all shapes and sizes. You could be the sole content marketer in a startup, responsible for everything from marketing content to content for sales enablement and customer education. Or a content marketer on a much bigger content team, responsible for just product-related content. You could work at an agency, delivering […]
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]