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  • Work with me
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  • About
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  • Work with me
    • Blog posts
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Lessons in category creation from an almost category king

May 2, 2020 Emily Content marketing, Essays

My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]

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  • About
  • Portfolio
  • Work with me
    • Blog posts
    • Ebooks and white papers
    • Thought leadership content
  • The State of SaaS Content Marketing 2019
  • Blog