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Giving positive and negative feedback: Lessons from Leaders II

August 12, 2020 Emily Essays, Leadership

This is the second post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]

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A good working environment takes work: Lessons from Leaders I

July 20, 2020 Emily Essays, Leadership

This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]

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Lessons in category creation from an almost category king

May 2, 2020 Emily Content marketing, Essays

My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]

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  • About
  • Portfolio
  • Work with me
    • Blog posts
    • Ebooks and white papers
    • Thought leadership content
  • The State of SaaS Content Marketing 2019
  • Blog