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  • About
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  • Work with me
    • Blog posts
    • Ebooks and white papers
    • Thought leadership content
  • The State of SaaS Content Marketing 2019
  • Blog
  • About
  • Portfolio
  • Work with me
    • Blog posts
    • Ebooks and white papers
    • Thought leadership content
  • The State of SaaS Content Marketing 2019
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Search for:
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How to Create and Maintain an Editorial Calendar

August 30, 2020 Emily Content marketing

If you’re looking for content or editorial job opportunities, one of the most common role requirements is that you can create and maintain an editorial or content calendar. Today I’m looking at why having an editorial content calendar is so important, how to create one, and what to bear in mind as you plan your […]

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Giving positive and negative feedback: Lessons from Leaders II

August 12, 2020 Emily Essays, Leadership

This is the second post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]

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A good working environment takes work: Lessons from Leaders I

July 20, 2020 Emily Essays, Leadership

This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]

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Lessons in category creation from an almost category king

May 2, 2020 Emily Content marketing, Essays

My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]

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5 Proven Strategies to Earn Links with Content Marketing [plus Infographic]

August 13, 2019 Emily Content marketing

Discover the five key strategies SaaS companies use to earn links with content marketing. This is an excerpt of a post that was originally published by CXL.

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The State of SaaS Content Marketing 2019

April 28, 2019 Emily Content marketing

Analysis of 500 SaaS companies: do they invest in content marketing, and do their content marketing efforts deliver results? Benchmark your SaaS content marketing efforts against the biggest and fastest-growing SaaS companies in the world.

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  • About
  • Portfolio
  • Work with me
    • Blog posts
    • Ebooks and white papers
    • Thought leadership content
  • The State of SaaS Content Marketing 2019
  • Blog