It’s been more than a year since I last shared anything work-related online. January 2024 — a LinkedIn post about leaving Animalz and starting out on my freelance journey. What I didn’t share was that I was 4 months pregnant. I didn’t want potential clients to be put off working with me, so I kept […]
Content marketing jobs come in all shapes and sizes. You could be the sole content marketer in a startup, responsible for everything from marketing content to content for sales enablement and customer education. Or a content marketer on a much bigger content team, responsible for just product-related content. You could work at an agency, delivering […]
I left my last full-time role at the end of December, and I’m starting a new full-time role next week, towards the end of March. Here’s what I’ve been up to between then and now. Freelancing Earnings: £9,895 in the 2020-21 tax year (pre-tax). When I decided to leave my last role with nothing lined […]
There are a lot of ghosts lurking in content all across the web. I’m talking about ghost statistics: nebulous facts and figures that get quoted time and time again. No-one knows where they came from (or cares enough to find out) but they sound good, so they keep on using them. As an experienced content […]
This is the second post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]
This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]
Discover the five key strategies SaaS companies use to earn links with content marketing. This is an excerpt of a post that was originally published by CXL.
Analysis of 500 SaaS companies: do they invest in content marketing, and do their content marketing efforts deliver results? Benchmark your SaaS content marketing efforts against the biggest and fastest-growing SaaS companies in the world.