Content marketing jobs come in all shapes and sizes. You could be the sole content marketer in a startup, responsible for everything from marketing content to content for sales enablement and customer education. Or a content marketer on a much bigger content team, responsible for just product-related content. You could work at an agency, delivering […]
There are a lot of ghosts lurking in content all across the web. I’m talking about ghost statistics: nebulous facts and figures that get quoted time and time again. No-one knows where they came from (or cares enough to find out) but they sound good, so they keep on using them. As an experienced content […]
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]
Discover the five key strategies SaaS companies use to earn links with content marketing. This is an excerpt of a post that was originally published by CXL.
Analysis of 500 SaaS companies: do they invest in content marketing, and do their content marketing efforts deliver results? Benchmark your SaaS content marketing efforts against the biggest and fastest-growing SaaS companies in the world.