Guest article:
SaaS Content Marketing: 5 Proven Strategies to Earn Links

  • Guest blog for CXL
  • Featured in their weekly newsletter
  • Read the full article here

Eguide: The CMO's Guide to Trade Shows and Events

  • For SaaS company specialising in event lead capture
  • Generated 1000+ leads in 12 months
  •  Key piece of content for reducing cost per lead

Guest article: Connecting Offline Events to Online Follow-up

Eguide: 4 Secrets of World-Class Sit-to-Stand Offices

  • For B2B global flooring manufacturer
  • Generated 1000+ leads in 6 months
  • 22% of leads generated from organic search

Long-form blog: The Ultimate Startup Hiring Guide

  • For SaaS content marketing agency
  • 1000+ views in first year
  • 49% of visits from organic search

Original research: The State of SaaS Content Marketing 2017

  • Co-authored for SaaS content agency
  • 2000+ views, 120 leads generated in 4 months
  •  Top search result for ‘SaaS content marketing’
" I've no doubt that I'm a better writer, manager and co-worker as a result of Emily's insight."
Ryan Law
Content manager, Animalz