This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and […]
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status […]
Discover the five key strategies SaaS companies use to earn links with content marketing. This is an excerpt of a post that was originally published by CXL.
Analysis of 500 SaaS companies: do they invest in content marketing, and do their content marketing efforts deliver results? Benchmark your SaaS content marketing efforts against the biggest and fastest-growing SaaS companies in the world.